This is in reference to iTunes references, specifically the different country stores.
I will use this release as an example:
This release was given a reference for the "nz" store and labeled as country "Estonia" in MB. RIght or wrong aside, let's say for our sake that it is right. Now... I could also add this reference:
This reference would show for a release country of "United States".
Rather than adding those, and any of the other country store fronts, I could add this as a reference:
and call it "Worldwide". The above "geo" reference will tie it to the best local store front for the user clicking on the link. Now this is not 100% perfect, either is a store front link though. Some countries cannot use a country store other than their own and will end up getting a "connecting to iTunes" page instead.
Some discussion on this can be found here: http://squibner.com/blog/links-without-borders.
Without going into long paragraphs, why question is this. What is the thought on using the "geo" link with the editors country of use as the primary? What would the release country be if used? An example of what I mean would be this link:
Notice that it is similar to the above geo link, but includes a country portion of the URL. This says I am adding the US store, but offers the link generator the ability to change the country store front for each given user, if possible.
So... how can we use this, or do we use this? Add the country stripped geo link and call it worldwide? Add the US geo link and call it US? Or ignore geo all together and add the US link (leaving out the geo) and calling it US?
Hope this makes sense to all.