An electronic music label mostly known as “Whities” has changed its name to “AD 93” following a statement:
As this is not a minor change, but a complete overhaul, even with hints of change in the label’s direction, I tentatively suggest creating a new label and leaving the old one as the imprint for archival purposes, just like Discogs did:
https://www.discogs.com/label/652896-Whities vs https://www.discogs.com/label/1872085-AD-93
As of now, the label’s name has been changed on MB regardless, but I think that is not an optimal decision when considering archival purposes - all in all, the first 30+ releases have been publish under the old name.